MKTG-UB 88 - 001

This course is designed to provide students with an understanding of the forces that shape the retail industry. What are the demographic, economic, competitive and technological developments that are transforming the marketplace? How do these parameters impact consumer behavior? Consequently, how to they impact the effectiveness of retailers’ business models? Retailing is totally reconfigured by new entrants and the use of technology. What defines success for these new entrants and what are their long-term prospects? What defined failure for retailers that once dominated the marketplace? By the end of this course students will have developed: a. An understanding of frameworks used to analyze retailers’ positioning b. Tools to evaluate retail concepts and their performance c. An understanding of retail operations and strategy d. An introduction to tools used by equity analysts when valuing/investing in different companies.